SWAP (Peer) Groups
As a retail store owner, you must make all the decisions about your
business, from hiring and advertising to buying, and everything in between.
It is not easy being solely responsible for the success of your company.
But who can you turn to? Now
there is an excellent way for you to get the support and information you need to
be a more successful and more profitable retailer.
Join one of the 3 levels of peer groups we are starting this year.
We call our groups SWAP Groups (Share
With A Peer)
since that is what they are about. Sharing
with all the group members to help each other become better and more profitable
retailers.
For all groups, the
retailers must be similar but in non-competing areas to allow for a free
exchange of information. This is
critical to the success of the groups. Every
member must also sign a confidentiality agreement so members can be assured
their numbers are safe.
The three levels are:
1.
SWAP Group - 2-day meeting every 6 months
The SWAP Group is a group
of 6-10 similar retailers from non-competing areas who meet twice a year, in
the spring and fall, to share their data and information to help each other
become better and more profitable retailers.
During the meeting we will review merchandising data, financial data,
advertising and have an open question and answer session. Each
meeting is held at a different retailer’s location for improving it.
The host retailer is in charge of arranging the hotel and meeting rooms and
food Since
To learn
more about the SWAP Group and find out how to join, click here.
2.
Mini SWAP Group - 1 day meeting every 6 months, either right before or
right after a market
that all the group members attend
The Mini SWAP Group is
also a group of 6-10 similar retailers from non-competing areas who meet twice
a year, in the spring and fall, to share their data and information to help
each other become better and more profitable retailers.
To help reduce travel costs this group meets at a market, either the
day before or the day after. Obviously,
the market must be one that all the members attend. During the meeting we will
review merchandising data, financial data, advertising and have an open
question and answer session. Since
this group meets in conjunction with a market, and is just a one-day meeting,
costs are lower.
To learn
more about the Mini SWAP Group and find out how to join, click here.
3. SWAP Retail Teleconference Group
- Monthly one-hour teleconference
When discussing the two
SWAP Groups listed above, I heard from many retailers that would have liked to
join a 2-day SWAP Group or 1-day Mini SWAP Group, but the travel costs were
prohibitively high due to their location or they were the only, or main,
salesperson and felt they could not leave their store.
To help these retailers, I decided to add another component to the SWAP
Groups.
The SWAP Retail Teleconference Groups are monthly teleconference calls that
are a combination of discussion group and coaching.
Each month there will be a one hour conference call for the group.
The group will have 6-8 members with all members operating similar
businesses in non-competing areas. During
the call each member will pose one question or present one problem to the
group and get input from all the other members.
To learn
more about the SWAP Retail Teleconference Groups and find out how to join, click
here.
Also, feel free to call any
time to get more input or have your questions answered.
Linda Carter
1-877-206-1299
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